I thought Zale wrote an informative newletter that I should share with anyone so lucky as to visit my blog. It’s really dead on….

Two common goals LinkedIn members face everyday is (1) How to grow a LinkedIn network and (2) How to generate traffic to a website.

I have found a solution that uses leverage to solves both goals and help others at the same time.

I love leverage. I love Win-Win.

I have been writing articles on LinkedIn for my website and had some success generating traffic, but nothing really spectacular. I received lots of thanks and compliments, but I had no phenomenal growth, nor did I receive much revenue from my efforts.

I decided to do something about it and read Ken Evoy’s free e-book, The Master’s Course on Affiliate marketing which you can get here. In the course, he outlines how to create content to generate traffic. Ken’s approach is to create content that attracts traffic through the search engines. The expertise comes in how you create the content.

My web site is all about helping people achieve success at the same time I realized I had an access to 20,000,000 people through LinkedIn. The problem, was, how I do interest the 20,000,000 LinkedIn Members to come to my site? I use my LinkedIn network to help create great content and at the same time generate traffic to my site. The six steps and how to apply them is described two paragraphs away.

One approach to solve the problem is through my Success Stories group. If you are part of the group, I hope you are taking advantage of the opportunity I provide to you to market and promote your profile. If you are not part of the Success Stories group, you can join here.

The process has worked wonderfully. I have asked well over 40 questions and have received between 20 and 70 answers to each of the questions. And in have received hundreds of compliments on my questions. My direct LinkedIn network grows by over 200 people a week and my website traffic grows by 10% to 20% week over week.

Here are the six steps I follow and you can do exactly the same things based on your website topic:

1. I write an article on my site about some element of success. I have written about motivation, about handling failure, and positive about Positive Mental Attitude (PMA) as an example. My current source for ideas is from Napoleon Hill’s Law Of Success.
2. I then create a question about success that my article is focused on. The question is worded to attract as many people to contribute and read as possible. In the question, I post a very short summary of my article, since the focus is on other people’s answers. Sometimes, I don’t even give my own answer.
3. After posting the answer, I sometimes select people from my LinkedIn network who based on their area of expertise might have something to add. This step is based on the question and its focus. LinkedIn creates an e-mail based on the question. I modify it a bit to make it personal. I also add to the e-mail, a reminder that LinkedIn Answers is a great opportunity to promote them selves and their profile.
4. I then send a special e-mail to each member of my Success Stories group a link to the question and remind them how to promote themselves in answering the question. In the e-mail, I add links to previously posted Success Stories.
5. After the question is expired, I take the answers, edit them so the answers and consistent in format, add some personal comments or responses as appropriate and then post them at my site. I am sure to include the link to the profile and any websites they have included. (In earlier versions, I missed this step)
6. Through LinkedIn, I send a thank you note to all the people who have responded and include a Link to the success story on my website.

What’s in it for all the people who have responded to my question?

1. For the people who have taken the time to answer the question, they have had several ways to promote themselves and have had a chance to share their answers. The promotion is on LinkedIn, its on their profile, and its on my site.
2. Everybody who reads the answers to the questions will read some of their thoughts and the answer may create new possibilities.
3. Google spiders LinkedIn Answers, so their answer, their profile link, and their website link has become available.
4. Google spiders my site as well. This means the answers and all the links are included in Google. I am surprised at the number of people who come and spend time on my site because of a person’s name that was included in the LinkedIn Answer. (I see it through Google analytics)
5. I have touched all the people who have answered my Success question through the thank you and have given them a very personal reason to visit my website. They love seeing their name and link on other peoples sites, I do, don’t you?

What’s In It For Me? (It does take a lot of time - so the payback has to be strong):

1. I have given everybody in my LinkedIn network an opportunity to promote themselves in a very special and unique way.
2. The volume of questions each of us receives on LinkedIn, means that very few people actually are able to take advantage of answering questions. And their answers, no matter how good are just lost in the either.
3. I have given special notice to people in my network who have requested it and those people who have taken the time to join my Success Group a special opportunity to promote themselves.
4. I have content on my site that is relevant and interesting. It inspires my readers, it drives traffic, and it generates links from Google, Yahoo, and Ask. And even once in a while StumbleUpon.
5. Other people with Blogs who answer my questions add a link to their answer and to my blog.

No matter what your expertise is. You can follow the same techniques as this to

a) Attract traffic to your website

b) Grow your LinkedIn network.

It’s called Swipe and Deploy. Swipe my technique and deploy it with your expertise.

Resources for Action:

You can get the e-book I mentioned above at Ken Evoy’s (free) Affiliate Master’s Course or read about the e-book first here in my article How To Make Money As An Affiliate. I read the book and follow the program, and all is going great. His approach is based on attracting traffic through the use of Google and the other search engines. I have written a detailed article on the technique here at http://www.zaletabakman.ca/2008/01/22/profiting-from-a-blog/ A list of the success stories can be found at www.ZaleTabakman,.ca/stories.

You can find Zale’s Networking Forum at Forums.ZaleTabakman.ca

To your success

Zale

P.S. If you want to grow your network, then you need to make sure that you are making great use of LinkedIn Groups. You can read an article at are how to use LinkedIn Groups to grow your network and some of the groups I have created to help connect people who want to achieve success in their life. You can find the article at http://www.zaletabakman.ca/2007/12/20/5-ways-to-use-linkedin-groups-effectively/

P.P.S. Make sure you are part of my Success Stories group. I described the technique above. Join the group and post an answer and links to your site and your company. It’s a great way of letting the world know all about you. You can join the group at http://www.linkedin.com/e/gis/44441/6D2CAC1C623D.

P.P.P.S. As a member of the Networking For Success group, you are part of Zale’s Inner Circle and have some special privileges. I have some hidden pages which are only available to member’s of my inner circle. You can find the privileges of the Inner Circle here. There is a limited access group called Zale’s Inner Circle. By receiving this e-letter you have been pre-approved for it, but are not a member. Access to The Inner Circle is only available through an e-letter sent by me. The only way to find the link is to read this P.S. therefore, the members of the Inner Circle are special, and they are people who are careful and want to be successful. People who are not intent on being successful probably won’t read this P.S. and won’t find out about the group. Joining the Inner Circle group means you want to be successful and are willing to put in the effort and want to mean similar people. To join this special group on LinkedIn, click here.

P.P.P.P.S. This e-mail only goes to people who has joined the Networking For Success Group. I have assumed that you wanted to develop a business relationship, but did not want to be SPAMMED or sold anything. Therefore, any e-mails I send you will only contain information and knowledge that is free and usable as is. It will never contain any solicitation nor is your e-mail given away or sold. However, I understand if you do not wish to receive any e-mails from me. You can stop receiving these e-mails by clicking here.

P.P.P.P.P.S. I hope you are currently connected to me. If you are, I have added at least 1,500,000 connections to your network and thousands more each day. If we are not connected since I am long out of invitations, so you will need to send me one. You can check if we are connected on my profile at www.LinkedIn.com/in/ZaleTabakman. If we are not connected, send an invite to Zale@ZaleTabakman.ca and use the friend link!

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Tags: LinkedIn, Networking, recruiting

This entry was posted on Sunday, April 13th, 2008 at 2:42 am and is filed under Entrepreneur's Workbook. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.